Resume

Business Impacts

• Transformed video production from a predominantly outsourced function into a scalable in-house capability, saving the organization approximately $1 million annually while significantly expanding enterprise-wide content production.

• Spearheaded the creation and expansion of the company's in-house video production function from a previously outsourced capability into a strategic internal resource of three full-time team members and multiple external contractors.

• Served as global subject matter expert for video production, advising leaders and peers across five regions on video production processes, best practices and future goals.

• Created high-impact content supporting executive communications, brand awareness, product marketing, customer storytelling, employee engagement, and training initiatives, helping drive stronger audience engagement across the organization.

 

Customer Marketing

• Crafted more than 30 customer testimonial videos that showcased product value, customer success, and brand differentiation, scripting and editing both short and long form content.

• Created and optimized video advertising assets for integrated marketing campaigns, generating an average of 50,000 impressions per campaign while increasing brand visibility and audience engagement.

 

Event Enhancement

• Provided rapid, real-time social media event support in the form of daily recap videos, product demos, and short-form interviews, supporting on average four large events and eight small events annually.

• Enhanced event production via pre-event hype videos, digital signage, branding promotions, presentation support, and asset compilation for on average four large events and eight small events annually.

• Transformed the company's largest annual internal and external events into virtual conferences, enabling uninterrupted event participation during COVID-19 quarantine.

 

Brand Integrity

• Collaborated with the Senior Creative Director to establish video branding and content creation standards, developing governance policies and style guides to strengthen brand consistency and elevate content effectiveness. 

• Supported six departments and multiple internal groups within company with their internal video production needs, including pre-production consultation and hands-on editing of unfinished assets.

• Managed the delivery of vendor-created content, ensuring alignment with brand guidelines, messaging strategies, and production standards while proactively refining assets to enhance quality, consistency, and overall content effectiveness.